Your Company Is Your Castle: How to Build a Successful Company

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Companies emerge from smart people with clever ideas. However, vision alone is not enough, as only one out of three companies lasts ten years. It takes a systematic approach to make a company sustainably successful. In Your Company Is Your Castle, Sandeep Chennakeshu, a business transformation veteran, compares a company to a medieval castle that has withstood the test of time, having weathered nature’s elements and hordes of invaders. Sandeep ties eight structural elements of such castles to eight essential elements that make a company thrive. He describes how to assess and systematically build a company’s business model, financial health, strategy, culture, products, sales channels, execution, and stakeholder confidence to make the company formidable. Your Company Is Your Castle will equip you with critical insights and principles to build strong businesses and, in turn, build yourself into a strong leader. Using evocative examples from diverse companies and stories from his thirty-year career of transforming companies and launching trailblazing products globally, Sandeep gives entrepreneurs and managers at all levels and all disciplines in a company a blueprint and recipe book needed for not only building a lasting company, but defending, protecting, and expanding it.